Case Studies

Bob Evans Restaurants

Issue link: https://insights.snag.co/i/1077531

Contents of this Issue

Navigation

Page 0 of 0

The Problem Bob Evans wasn't generating the app volume it had historically with evergreen postings on Snag. Corporate needed a more strategic approach that would drive applicants for high- priority stores, scale with seasonal needs, and increase ROI from its recruiting spend. The Solution Snag moved Bob Evans to a performance model and focused spend on highest- priority locations, based on rolling turnover data. Each month, we identify restaurants in bottom 20%, and then target advertising dollars on these stores, with Sponsored Postings and email campaigns. Target spend on your high-priority locations Snag works for Bob Evans Restaurants Get started today The Point A more strategic, performance-based approach gave Bob Evans the levers to significantly increase applicant volume for its most difficult, high- need stores—while actually decreasing the total number of active jobs and locations they're advertising for on Snag. Moving to a performance model really optimized our recruitment ad spend. Now, instead of throwing equal dollars across the board to everybody, we're able to triage stores with the greatest applicant need and put more budget behind those. Shannon Locklear Director of HR & Talent Management 41% greater job reach/impressions 61% increase in total clicks 127% lift in completed applications The Proof Talk to our team connect@snag.co 866.925.2398 snag.co/employers

Articles in this issue

Links on this page

view archives of Case Studies - Bob Evans Restaurants