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Cracker Barrel Case Study

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Optimize store-level app flow & efficiency Snag works for Cracker Barrel Old Country Store Get started today Talk to our team A performance approach has been a real win for our stores. We're able to drive solid app flow, so managers can concentrate on hiring great candidates, not sourcing them. Brett Bunce Director of Field HR & Talent Acquisition +3x increase in total app flow with Sponsored Postings 66% click-to-interview conversion rate with HireAi 1 in 3 percent of total hourly hires sourced via Snag The Proof The Problem Cracker Barrel needed a more time- and cost-efficient strategy for store-level recruitment. Budget was spread evenly across all locations, leaving some struggling more than others. And manual processes ate up a lot of time for busy managers— and budget when ads stayed up too long. The Solution A performance-based model allowed corporate to centralize store-level ad spend and oversight. We focus advertising efforts on stores that need it most—based on projected hiring and 30-day turnover and app flow rates. Plus, ATS integration eliminated manual lift and boosted app-complete rates 44%. The Point Moving from evergreen to performance-based advertising on Snag— with fewer jobs and more frequent changes to their postings—had a tremendous impact on Cracker Barrel's total application volume and recruitment- spend ROI with Snag. 866.925.2398

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